Jolin Tsai Ugly Beauty World Tour
2020
Medium
Real-time VFX
Team/Client
Serendipity Visual Studio
Design Concept
” Lady In Red” by Jolin Tsai is a song with profound meaning, portraying the inner world and emotional journey of a girl in red. The lyrics convey themes of loneliness, struggle, and self-redemption. During the song’s climax, rapidly shifting smoke is used to depict her inner turmoil and resistance. The red smoke intensifies, as if trying to tear apart the surrounding space, symbolizing her intense desire to break free from pressure and seek freedom.
“Karma” is a song filled with emotions of revenge and a sense of victorious reversal. The lyrics express retaliation against injustice, eventually turning the tables, causing the perpetrator to face a similar fate. The song is infused with the satisfaction of retribution and highlights the belief that justice will ultimately prevail. The use of light, dynamic, and colorful elements like balloons starkly contrasts with the themes of revenge and fate reversal, creating a powerful visual juxtaposition.
“Pretend” is a love song that expresses helplessness and inner struggle, depicting the emotional journey of self-deception in a relationship where love is gradually fading. The lyrics are filled with feelings of frustration, pain, and inner conflict, reflecting the fear of facing reality and the unwillingness to lose love. Smoke can create a dreamy, illusory effect, gently surrounding the protagonist, giving a false sense of security. However, this smoke quickly becomes blurry and unstable, symbolizing the fleeting and illusory nature of “pretending.”
Jolin Tsai’s “Magic” is an empowering song full of confidence and breakthroughs. The lyrics emphasize the transformation from insecurity to confidence through change and the pursuit of perfection. Using kaleidoscope effects to convey the song’s visuals can highlight the core concept of “transformation and diversity,” showcasing the journey of self-improvement and striving for perfection.